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GRUVENTA stresses that the industry has come together to be more competitive in foreign markets (24/02/2014)

GRUVENTA horticultural company, which has participated in the Days to Grow `` Export'' organized by the Banco Sabadell CAM, with the support of the Association of Exporters and APOEXPA PROEXPORT, stressed that the unification of supply and promote internationalization are keys to be more competitive in international markets.

The Director General of GRUVENTA, Fermín Sánchez Navarro, also pointed out that "it is necessary to regulate and horticulture more backbone to be more competitive and profitable in international markets, and for this it is essential to further encourage the internationalization of our productions and invest in new export markets. "

The owner of GRUVENTA also commented that "we have a great challenge that is to be united and not so scattered, that is our great workhorse that we face in the short and medium term, more profitable to the industry."

Furthermore, Fermín Sánchez has not hesitated to emphasize that "the promotion and communication are also two important unresolved to which we face, and we can not forget that we lack a brand image and we have to consolidate, as have other sectors such as milk. "

The head of GRUVENTA said that "the Spanish horticultural sector has much to do to be more dynamic, but more importantly is attached, that is the real key for us to improve our commercial position in international markets."

Fermin Sanchez thanked those responsible for Sabadell CAM "their support and endorsement of the horticultural sector, which is a vital sector in the food economy of the Region of Murcia and in the whole of the Spanish economy."

Source: Agencias

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