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The firm was incorporated as GRUVENTA partner 5 a Day Association for the Promotion of Fruit and Vegetables, in order to encourage consumption of fruit and vegetables among consumers of all ages.

GRUVENTA exporting company based in Orihuela (Murcia), considers it vital priority and encourage consumption of fruits and vegetables among citizens.

For this reason, the Director General of the company, Fermín Sánchez Navarro, explained that "we consider very important to partner with 5 A Day because you are making a very positive and rewarding work for the knowledge of the consumption of horticultural products."

In the same context, Fermin Sanchez explained that "the major unresolved having our sector is to promote consumption of fruits and vegetables, so from our company we contribute to this part as members of the family which is 5 A Day" .

Promotional Campaigns

In addition, the holder of GRUVENTA explained that "the unresolved issue is the promotion of fruits and vegetables, and that is our great challenge, because we have to publicize internationally the excellence of our products, and in doing so we need sector involvement with the administration at both national and European Union. "

Source: Agencias