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The exporting firm GRUVENTA fruit and vegetable-based Lorquí (Murcia), said that the Central European markets are large consumers of Murcia spring vegetables and especially emphasize the quality that characterizes them.
The Director General of GRUVENTA, Fermín Sánchez Navarro, "the Central European market have become loyal consumers of vegetables spring of Murcia, which shine with their own light, and international markets are increasing demand."
"The prices of vegetables have maintained a spring tonic acceptable and have taken important leadership in key international markets, with Germany leading the way. Products like broccoli, lettuce, cauliflower, artichokes and tomatoes, are leaders for their high level of food safety and have increasingly higher demand due to its large business internationalization, "says Fermin Sanchez.
Consumer profile
The owner of GRUVENTA explains that "the consumer profile of horticultural Spring is vast, as are people who value quality and healthy products that are produced in the Murcia area."
U.S.
Now, the big challenge facing the horticultural sector is addressing murciano new export markets such as the U.S..
In this sense, Fermín Sánchez points out that "in addition to the European Union markets, Eastern Europe and Russia, the major objective of our business is to reach other markets such as the U.S., that once you get to save phytosanitary barriers, there can be exporting our vegetables that we know are highly valued by U.S. importers. "
Murcia businessman has also indicated that "right now, the big challenge facing the vegetable industry is betting on the promotion and communication, through a channel is as important as internet, and enhancing the image of our products through major social networks like Facebook and Twitter. "
GRUVENTA markets more than 20,000 tons of fruits and vegetables annually distributes more than 25 horticultural products in over 33 countries.
Source: Agencias
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