Portal de Lorqui
www.portaldelorqui.com
The exporter of fruits and vegetables GRUVENTA, based in Lorquí (Murcia), will present at the fair Fruit Attraction 2013, celebrated the week in Madrid, OPENFARM project, driven by ZERYA in collaboration with producers and Toroverde GRUVENTA.
A new communication tool with which producers can inform its distributors and consumers about their sustainability management and food security in a totally transparent and cross.
As explained by the Director General of GRUVENTA, Fermín Sánchez Navarro, "the pioneers in the use of this tool and Toroverde Gruventa us because we transparently convey our farmers practices carried out in the management of natural resources, protection of farmworkers and particularly food security. Our goal is that consumers be assured you are getting a healthy, fresh, nutritious, safe, free of pathogens, responsibly grown and sustainable, from whom it is acquiring ".
Justin explains Edgell, Director of Toroverde, "The route to this information will be available on packaging and packaging, which will be accessible through QR codes and web links. Know This may be particularly the agronomic practices used in detail, the minimizing the use of pesticides, environmental protection and the importance of agricultural production in their home villages. This instrument will take the maximum degree of transparency and professionalism of producers who implantemos in our production system. "
Digital Platform for `` crop from the field to the table''
In addition, Peter Palazón, GRUVENTA technical director, stresses in particular that "the producers participating in the initiative will be advised and supervised OPENFARM by technicians and research groups Zerya allowing us to produce more with less, ie more food produced in a healthy way, using less water and energy resources, using less pesticides and protecting the natural environment "
According to Antonio Alcazar, Zerya technical director, "This initiative is intended to communicate transparently a system secure and sustainable production developed after more than 12 years of R & D to provide the safest means of production, sustainable and optimized. Additionally, we will provide our producers linked a digital platform for loading into a database all information relating to their crops and the identification of the producer, his image, his hometown displayed on a map, the acreage, production obtained by batch, field notebook, multi-residue analysis, microbiological analysis, date of collection and handling. This information will be accessible through a QR code which will allow consumers to access that information from any internet terminal . well as providing the most important crop in question, this initiative will move directly to the consumer, the efforts of the producers to ensure a safe and sustainable agriculture, of the highest quality and socially responsible. "
The availability of this information is reinforced through advertising material to be found both in the product packaging and in advertising campaigns such as "desk-top Cards" to put on the tables of restaurants participating.
A key part of this program involves verification by the consumer of the data reflected in the records of the products, which will be drawn periodically travel to the places of origin of products for distributors and wholesalers who are involved in their promotion.
Source: Agencias
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