Portal de Lorqui
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The exporter of fruits and vegetables GRUVENTA rated the campaign as a spring vegetable `` intense'' from the commercial point of view by the huge competition in the market but marked by a high quality of Spanish fruit and vegetables.
The Director General of GRUVENTA, Fermín Sánchez Navarro, pointed out that "it is clear that in the international market there is a large commercial competition from third countries, although it is noted that this year we had great value in the Spanish product what has been highly valued by our customers. "
In the same context, the holder of GRUVENTA noted that "vegetables Spanish spring are in great demand in central Europe as well as in Eastern Europe and Russia, and are becoming better known in the markets of North European Union, where consumers essentially bet for quality. "
Projecting reputed brand
The management responsible for the area GRUVENTA stated that "the great challenge facing our industry is primarily in fruits and vegetables to project the brand as prestigious SPAIN, and remain committed to internationalization, which is another quality in our sector ".
Moreover, the management of this company hotofrutícola noted that the field of spring vegetables must address important issues such as "communication, promotion and online marketing, and without fear and uncertainty facing the great challenge of the concentration supply, hindering greater profitability and competitiveness of our sector. "
Source: Agencias
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